Uomasa is a long-established fresh fish shop located in Shinnezuka-cho, Toyama City.
We process and sell fresh seafood from Toyama, making it a great choice for souvenirs and gifts.
This time, I'd like to introduce Uomasa.
Uomasa is a long-established fish shop beloved by locals.
Uomasa is a long-established fish shop with a history of over 80 years.
We process and sell fresh seafood from Toyama Bay, which the shop owner procures daily.
The product isSashimibut alsoKombu-cured,Prepared foods (grilled fish, boiled fish, fried food)They sell a wide variety of products and are popular with local people.
access
Uomasa is located on the streetcar line towards Toyama University.YasunoyaIt's about a 20-minute walk from the tram stop (it's a bit of a distance).
Products can be ordered by phone, through our official LINE account, or via our online shop, and will be shipped nationwide.Uomasa's official online shop
Inside the store
Inside the shop, you can watch the chefs preparing the fish, and the immersive experience unique to a fish market is one of its main attractions.
Fresh fish, sourced that day, are on display.
They also sell prepared foods such as fried foods.
Uomasa's popular menu
Assorted sashimi platter (June 2026)
Assorted sashimi platter for two (2,400 yen).This is a luxurious assortment of seasonal local fish from Toyama Bay.
The fish of the day was,Black sea bass (grilled),Tuna (fatty tuna),Horse mackerel,Calf,Isaki (grunt),Shellfish,Sweet shrimpof7 typesThat's it.
They are all very fresh, with large pieces of meat, making them very satisfying to eat.
Sashimi platters require advance reservations. They can be prepared according to your budget.
Kombu-cured
At Uomasa, Toyama's specialty, "konbu-jime" (fish cured with kelp), is also popular.
Konbu-jime is a local dish from Toyama where fresh fish is sandwiched between pieces of kelp, allowing the umami of the kelp to slowly transfer to the fish.
It comes beautifully packaged, making it a popular gift.
Nationwide shipping available! Uomasa's online shop
Uomasa products can be purchased through their online shop.
You can enjoy Toyama's seafood, including popular kelp-cured fish and white shrimp, in the comfort of your own home.
It's also recommended as a souvenir or a gift for a special occasion.
In addition to our online shop, you can also place orders by phone or through our official LINE account.
Basic information about the store
| Store name | Uomasa |
| address | 1-9-31 Shinnezuka-cho, Toyama City |
| access | Take the tram towards Toyama University and walk approximately 20 minutes from the "Annoya" tram stop. |
| map | Google Map |
| Opening times | 10:30 - 18:00 |
| Closed Day | Wednesday, Sunday, Public holidays |
| Payment Method | Cash, credit cards, electronic money, and QR code payments are accepted. |
| Official website | https://www.uomasa-toyama.com/ |
