We process and sell fresh seafood from Toyama, making it a great choice for souvenirs and gifts.

This time, I'd like to introduce Uomasa.

Uomasa is a long-established fish shop beloved by locals.

Uomasa is a long-established fish shop with a history of over 80 years.

We process and sell fresh seafood from Toyama Bay, which the shop owner procures daily.

The product isSashimibut alsoKombu-cured,Prepared foods (grilled fish, boiled fish, fried food)They sell a wide variety of products and are popular with local people.

access

Uomasa is located on the streetcar line towards Toyama University.YasunoyaIt's about a 20-minute walk from the tram stop (it's a bit of a distance).

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Products can be ordered by phone, through our official LINE account, or via our online shop, and will be shipped nationwide.Uomasa's official online shop

Inside the store

Inside the shop, you can watch the chefs preparing the fish, and the immersive experience unique to a fish market is one of its main attractions.

Fresh fish, sourced that day, are on display.

They also sell prepared foods such as fried foods.

Uomasa's popular menu

Assorted sashimi platter (June 2026)

Assorted sashimi platter for two (2,400 yen).This is a luxurious assortment of seasonal local fish from Toyama Bay.

The fish of the day was,Black sea bass (grilled),Tuna (fatty tuna),Horse mackerel,Calf,Isaki (grunt),Shellfish,Sweet shrimpof7 typesThat's it.

They are all very fresh, with large pieces of meat, making them very satisfying to eat.

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Sashimi platters require advance reservations. They can be prepared according to your budget.

Kombu-cured

At Uomasa, Toyama's specialty, "konbu-jime" (fish cured with kelp), is also popular.

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Konbu-jime is a local dish from Toyama where fresh fish is sandwiched between pieces of kelp, allowing the umami of the kelp to slowly transfer to the fish.

It comes beautifully packaged, making it a popular gift.

Nationwide shipping available! Uomasa's online shop

Uomasa products can be purchased through their online shop.

You can enjoy Toyama's seafood, including popular kelp-cured fish and white shrimp, in the comfort of your own home.

It's also recommended as a souvenir or a gift for a special occasion.

Uomasa's official online shop

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In addition to our online shop, you can also place orders by phone or through our official LINE account.

Basic information about the store

There are many delicious sake varieties made from the high-quality water and rice provided by Toyama's abundant nature.

Even at izakayas, there is a wide selection of local sake,It also goes well with seafood dishes from Toyama Bay.

In this article, we will introduce five particularly recommended brands of sake from Toyama.

Haneya

Haneya is the flagship brand of Fumigiku Sake Brewery, a sake brewery in Toyama City.

This is a sake that has been recognized worldwide, having won a platinum award at the world's largest sake competition.

Haneya Junmai Ginjo Kirabi. This is Haneya's signature brand. It has a fruity and refreshing taste.

[Sake] Haneya Junmai Ginjo Kirabi 720ml

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Haneya Junmai Daiginjo 50% Wings.

This brand is also used in JAL's first class lounge.

Haneya Tsubasa Junmai Daiginjo Nama 50 1800ml [Sake/Toyama Prefecture/Fumigiku Brewery] [Refrigerated product]

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Winning Piece

Kachikoma is a sake from Toyama that is popular throughout the country.

It is produced by Kiyoto Sake Brewery in Takaoka.

It is a rare local sake because it is produced in small quantities and is so popular..

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When I see "Kachikoma" at an izakaya, I get excited.

Masuizumi

Masuizumi is the flagship brand of Masuda Sake Brewery, located in Iwase in the northern part of Toyama City.

"Masuizumi Junmai Daiginjo" and "Masuizumi Junmai Daiginjo Kotobuki", which is made using premium rice, are also recommended as souvenirs or celebratory gifts.

Masuizumi Junmai Daiginjo

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Masuizumi Junmai Daiginjo Kotobuki

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In addition to their standard sakes, Masuizumi offers a wide range of other drinks, including "Pero," which has a low alcohol content and is easy to drink, and "Green," which is brewed with wine yeast.

Iwase also has plenty of daytime spots, including the sake bar "Saseki" run by Masuda Sake Brewery..

Chiyozuru

Chiyozuru is the flagship brand of Chiyozuru Sake Brewery, located in Namekawa City, the birthplace of Hotel Ika.

Chiyozuru is not sold online and is only available at a limited number of retailers, making it a rare sake that cannot be drunk outside of Toyama Prefecture.

This Junmai Ginjo sake has a soft texture and goes perfectly with Toyama's local fish, including the famous firefly squid.

Hayashi

Hayashi Sake Brewery is a sake brewery in Asahi Town, located on the border between Toyama and Niigata prefectures.

Hayashi became the youngest brewer in Toyama Prefecture.Mr. Hideki Hayashiis the brand that bears its name.The sake has won numerous awards and is recognized both at home and abroad.

Recommended for Japanese sake! Nousaku sakeware

When drinking Toyama sake, we recommend sakeware from Nousaku.

Nousaku is a casting manufacturer located in Takaoka City, Toyama Prefecture, which produces and sells bell-shaped miscellaneous goods, sake ware, and interior items.

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Drinking from a Nousaku sake cup gives the sake a mellow flavor.

Nousaku's "Sake cup"

Nousaku's "guinomi" is the perfect size for sake.

Nousaku sake cup, capacity 90cc

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Nousaku's "Katakuchi"

Nousaku's Katakuchi. Available in large, medium and small sizes.

The photo is medium size.It holds one cup of sake.

Nousaku Katakuchi/Medium 235cc Tin Made

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It looks good when used as a set with a "guinomi" and a "katakuchi."

Nousaku sake set: 1 medium katakuchi sake cup (180cc) and 2 sake cups

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At "Toyama Hakobune," an izakaya directly connected to Toyama Station, you can enjoy local Toyama sake served in sake cups made by Nousaku.